Q Overview You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the course scenario has been researching new technology developments that the company could integrate into its vehicles to enhance their usefulness and access to sensor data. Such data is acquired by the many digital sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of particular interest to the CTO is the internet of things (IoT), the interconnection of embedded devices such as sensors and computers over the internet to share data. For automobiles, the trend points to creating connected cars. Prompt Senior management has decided to explore IoT for the company’s trucks and cars. Your task is to create an internal memo explaining that the company should integrate IoT into its product line using the RWW (real, win, worth it) screening tool from the Module One resources and the information from the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Consider the following: 1. Discuss the feasibility of the product line (refer to RWW screening tool question number one: Is it real?). • Is there a need or desire for the product? • Is the size of the potential market adequate? • Can the product actually be made? • Will the final product satisfy the market? 2. Discuss the ability of the company to win market share (refer to RWW screening tool question number two: Can we win?). • Will your company’s products have a competitive advantage? • How will your competitors respond? • Can your company understand the market properly? 3. Discuss the potential benefits to the company of producing this product (refer to RWW screening tool question number three: Is it worth doing?). • Will the product be profitable at an acceptable risk? • Does launching the product make strategic sense? • Does the product fit your company’s overall growth strategy? • Will your company’s senior management support this project? 4. Based on the answers to the questions above, explain the reasons why IoT and connected cars are strategically important to the company. • Consider the evolving customer needs and desires; how would they impact the company’s product plan? • What do you think competitors will do (if anything) in response to changes in your company’s development plan? • Do you think that accelerating development of connected cars will help grow the company? Guidelines for Submission This memo should be a Word document of 1–2 pages in length using double spacing, 12-point Times New Roman font, and one-inch margins. Any references should be cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations. Module One Memo Rubric Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value RWW Screening Tool Question Number One: Is It Real? Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses the feasibility of the product line Shows progress toward proficiency, but with errors or omissions; areas for improvement may include a more detailed discussion of the ability of the product to actually be made Does not attempt criterion 20 RWW Screening Tool Question Number Two: Can We Win? Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses the ability of the company to win market share Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding a discussion of the competitive advantage Does not attempt criterion 20 RWW Screening Tool Question Number Three: Is It Worth Doing? Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses the potential benefits to the company of producing this product Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more than one potential benefit to the company of producing this product Does not attempt criterion 20 Explanation Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains the reasons why the company must focus on the new innovation Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding an explanation of potential competitor responses in support of position Does not attempt criterion 30 Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 10 Total 100%